It is not clear which agencies were involved but Gosh Advertising, the incumbent, was reportedly not included in the pitch list.
Karen Koh, manager of strategic marketing, branding and public relations at PSB Academy confirmed the news and said, “ The whole marketing team at PSB was unanimous in deciding on Ogilvy RedCard.”
Karen Koh, manager of strategic marketing, branding and public relations at PSB Academy confirmed the news and said, “ The whole marketing team at PSB was unanimous in deciding on Ogilvy RedCard.”
Koh said that the educational institute is in the midst of deciding on timelines for the launch of its campaigns.
In September last year, the educational institute had appointed Crush Indonesia to oversee the PSB Singapore School campaign in Indonesia for 2009, following a multi-agency pitch.
PSB Academy is supported by over 300 lecturers and associates and has a yearly intake of 30,000 students across the region. It also has established international ties with prestigious universities from the US, UK and Australia.
