The TNBT agency has been named agency of record and will develop ATL, BTL and PR work for the school to increase its brand awareness in Jakarta. Work is scheduled to break in time before the school registration period early next year as the new school term begins in June.
Dora Ng, VP of branding and PR for the PSB Academy Singapore, said: "As PSB Singapore School evolves to become one of the major education institutions recognised for providing quality education in Jakarta, we challenged agencies to develop marketing initiatives that befit the school's premium brand perception."
