Andrew McGregor, Text 100 regional director, Asia-Pacific, said: "These changes are designed to support the continued growth of our business in Asia. We are on an aggressive growth curve and in August, our Asian offices were performing, on average, 9.6 per cent ahead of plan, having successfully weathered the economic challenges of recent times."
Citing record levels of revenue for 2003, McGregor reinforced this by saying that in the past quarter alone, Asia had consistently performed ahead of budget.
Core to the restructuring was the opening of a Shanghai office to buttress Beijing operations launched in May this year.
McGregor cited unexpected growth behind opening plans being brought forward: "The demand we have received from clients worldwide for our services since we opened in China has exceeded expectations. For this reason, we decided to bring forward plans to open a second office in this market."
Commenting on Deo's expanded role to strengthen sales and business development in the region, McGregor flagged his successor as Text 100 New Delhi MD Zacharia James, who takes on the MD role on a national level at Text's Delhi, Mumbai and Bangalore offices.
While Deo's new geographical basing will be confirmed in 2004, James is succeeded by Rishi Seth in the GM role.
On Craddock's expanded regional remit to be kicked off in December, McGregor outlined managing day-to-day business relationships with affiliate partners and becoming the regional lead on the IBM account.
"Simon (Craddock) is ideal for this new role having transitioned the IBM account in Japan to Text 100 earlier this year as well as managing the IBM relationship in Taiwan."
Craddock had been acting as GM of Text Japan since September 2002, and is replaced by Japanese-American Joe Schmidt. Schmidt makes the move from a five-year tenure at Peoplesoft Japan, formerly as director of marketing.
"Simon leaves behind a revitalised Tokyo office ready for long-term growth," McGregor added.