The association has also appointed Ajay Kakar, president - Ogilvy PR, India as vice-president.
The other office bearers include Veena Gidwani, chief executive officer of Madison PR as secretary and Bobby Kewalramani, chief executive officer of Perfect Relations as the association's treasurer.
The erstwhile office bearers included Genesis PR principal and founder Prema Sagar, who was the founder president. Deo was previously associated as vice-president and treasurer. Ogilvy PR's Ajit Ramaswamy was involved as secretary.
Deo said: "Our long term goal is to move India's PR industry to an international benchmark where it is seen as a strategic practice delivering tangible value to companies across industries. 2004 begins with several challenges - most important of which is going to be our ability to maintain and build our focus on the standards, ethics, expertise and knowledge in the public relations industry in India."
The PRCAI is planning several new initiatives for members in the areas of training, professional practices and professional certification.