PRWEEK: Pharma expansion for Edelman in APAC

HONG KONG/SYDNEY: Pharmceutical companies operating in Asia-Pacific are recoiling in the face of the Sars epidemic, as canned product launches and blighted events hinging on cancelled international speakers become increasingly common. According to the regional managing director of Edelman's Healthcare Practice, Christine Jones, PR consultancies are in the line of fire as clients stem further losses.