PRWEEK: Pfizer keen to promote soft side

MANILA: Pfizer has appointed Edelman affiliate EON for a media and outreach programme aimed at rolling-out group brand Pfizer Loving Care (PLC). Traditional products such as Caladryl, nappy rash cream Desitin, Terramycin ointment, Bonamine and Combantrin fall under the PLC brand umbrella.

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