GJEPC is a non-profit organisation which operates under the supervision of the Ministry of Commerce of the Indian Government.
H&P is working with global partner Manning Selvage & Lee to strengthen GJEPC exports internationally. GJEPC represents over 7,000 jewellers in India and H&P's remit involves creating a global image campaign for the gems and jewellery industry, via PR and event management.
The review was based on a need to change industry perception at a global level. GJEPC chairman Sanjay Kothari said: "The industry needs to be perceived as the leader in gems and jewellery on an international platform."
Hanmer MD Sunil Gautam added: "We're in the process of setting up a global team to manage the objectives of the council in each target market (and) are looking at the events in the international gem and jewellery market calendar to work out our plans accordingly."
Target markets were not finalised at press time.
The account was previously with Abacus Integrated Corporate Communications.