Wendy Allen, general manager of the technology focused PR firm, said Yahoo was seeking to enhance its market leadership and reinforce its image in Hong Kong. Yahoo also plans to step up its momentum in both consumer-oriented and enterprise solutions, and tailor- make best-of-breed solutions and services for local users.
EBA has been tasked to expand Yahoo's target media group from IT and trade, to business, lifestyle and local news. "There are opportunities in both the English and Chinese media and we intend to strike a balance.
Secondly, we will explore a wider variety of news angles. In addition to promoting Yahoo's services and products, we will focus on its success, management strategies and industry viewpoints," said Allen.