The awards will recognise emerging and promising enterprises with products or services that have global market appeal. Unlike other awards, E-Global emphasises the innovative spirit behind an enterprise instead of solely its achievements.
According to IdEA president Eugene Wong, "By focusing on promising enterprises, this award will serve as a catalyst to inspire more (people) to take the step forward to become entrepreneurs."
The Right Spin was selected primarily due to its "portfolio of venture capitalists, local start-ups, SMEs and incubators", said Right Spin founders Stacy Ang and Nancy Lim.
The agency will handle Singapore-focused media relations and direct marketing surrounding the launch. As nominations consist mainly of Singapore companies and local bodies such as the CommerceTrust, CommerceNet and the Industry of Automobiles Association, outreach will be local. The consultancy will focus on raising the profile of winners and providing media training post-launch.