PRWEEK: Comment - PRCAI driving unity amid fragmented Indian PR industry

Having returned from a trip to New Delhi last week, I find myself unable to keep the country, or its people, far from my mind. I attended the Public Relations Consultants Association of India (PRCAI) Summit and in the process, met up with member consultancies and practitioners active across the sub-continent. As a boon, the summit was also timed to coincide with the ICCO Global Board Meeting, which saw India elected by its board over rival destinations such as the UK.