PRWEEK: Comment - Different recipe, but the Global PR report remains a staple

As keen observers of this issue will note, there's something tellingly different about this year's global PR rankings. Much like visiting your favourite Italian restaurant and being served dried-out parmesan when you were expecting moist, nutty shavings of the real mccoy for your pasta, this year's effort is still 'global' but the 'rankings' part is now a report based on accounts handled and the reach of these pockets of business.