PRWEEK: China sends PROs to UK to learn art of spin

BEIJING: Aware how successive Olympics have been tainted with scandal from bribery to doping, the Chinese Government has approved a specially designed MA course in media management for state media employees ahead of the Beijing games in 2008.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now