PRWEEK: Careers Q&A - Pia Vogel, Partner, PR & events, 360 Partnership

How did you get into PR? I was studying psychology and didn't see myself in that career, so I accepted a job as a junior consultant reporting to a marketing director in the new home-building industry. It was a growth area at the time and I basically developed my own job generating publicity for the company. After a few months I realised I was actually working in PR!