The move follows the company's decision to appoint Brodeur Worldwide in the United States, Asia-Pacific and Europe, lead out of Brodeur's San Francisco headquarters.
Recognition PR recently entered into an agreement to serve as Brodeur's Australian affiliate following the closure of the consultancy's Australian office.
This is the first time a PR programme has been put in place regionally.
Recognition is currently gearing up to manage a project in key markets including China, India, Malaysia, Indonesia, Hong Kong and Singapore that will be implemented through Brodeur affiliates in each market in the next six weeks.
In addition to providing support for products including RightFax e-document delivery; CallXpress unified messaging and MediaLinq outsourced email, Recognition will implement global strategy in terms of corporate communications, IR and brand management.
Recognition MD Adam Benson reports to Captaris' Sydney-based marketing manager, Asia-Pacific, Stani Varenica.