Leo Burnett and McCann WorldGroup are expected to line-up with incumbent Ogilvy & Mather for the business, with a view to being awarded the entire account.
Prudential is a top three insurance company in Malaysia. With 22 per cent of the market it competes with frontrunner Great Eastern, which has 26 per cent share, and has announce plans to attack Malaysia's growing Islamic insurance market.
Prudential is a top three insurance company in Malaysia. With 22 per cent of the market it competes with frontrunner Great Eastern, which has 26 per cent share, and has announce plans to attack Malaysia's growing Islamic insurance market.
