Proximity Singapore hires McKenzie as digital creative director

SINGAPORE - Proximity has hired M&C Saatchi's former regional digital ECD John McKenzie (pictured) as digital creative director.

The South African, who left M&C Saatchi in January, joins Proximity with a brief to bolster the agency's already strong digital marketing offering.

Proximity Singapore MD Rod Strother, said: “We were looking for someone who could develop innovative, cutting-edge work while leading the digital creative team. John's already well known in the industry and tremendously respected, so, it’s a real coup for us.”

Before M&C Saatchi, McKenzie spent three years at digital independent network Profero.