Proximity scores new Hotlink win

Proximity has scored one of its biggest regional wins to date, after being asked to handle the Music Zone website of Malaysian telco Maxis' prepaid brand Hotlink. <BR><BR> The year-long deal sees Proximity extend parent agency BBDO's Hotlink relationship, after the Omnicom shop won the above-the-line business in late 2004. The bulk of Hotlink's digital business is currently handled by XM. Proximity is expected to relaunch the website in the coming months, with an aim to revamp it as a complete entertainment portal for young Malaysians. <BR><BR> The assignment follows the rollout of a new World Cup digital and experiential blitz by Hotlink, created by BBDO and Proximity.