BBDO's sister agency won the business after a final round of consideration that saw it square off against RMG Connect.
"Visa is a wonderful vote of confidence," said BBDO and Proximity Asia chairman and CEO, Chris Thomas.
The agency will now roll out a region-wide activation programme to accompany Visa's sponsorship of the 2008 Beijing Olympic Games. Visa has been a gobal Olympic sponsor for nearly two decades, and counts Chinese hurdler Liu Xiang as a key celebrity endorser.
"Visa is a wonderful vote of confidence," said BBDO and Proximity Asia chairman and CEO, Chris Thomas.
The agency will now roll out a region-wide activation programme to accompany Visa's sponsorship of the 2008 Beijing Olympic Games. Visa has been a gobal Olympic sponsor for nearly two decades, and counts Chinese hurdler Liu Xiang as a key celebrity endorser.
