Proximity scoops Hotlink's interactive brief

Proximity Malaysia has been awarded Maxis' prepaid brand Hotlink's interactive business, after handling its Music Zone project last month (Media, 23 July). <BR><BR> The agency has been tasked with redesigning and developing Hotlink's new website, to give it a greater youth focus. To handle the increase in business, Proximity has also announced two new senior hires. <BR><BR> Strategy and planning director Vikram Sithasanan joins from Arachnid Malaysia, while business director Robert D'Arcy Ryan arrives from Wunderman Dubai.