The agency has also promoted Janet Teo from the role of business unit head to business director of Proximity Malaysia. Both appointments are effective immediately.
In his new role, Sithasanan will be responsible for leading the Singapore Proximity team, developing the regional hub and building strong relationships and collaboration across Proximity and BBDO.
In his new role, Sithasanan will be responsible for leading the Singapore Proximity team, developing the regional hub and building strong relationships and collaboration across Proximity and BBDO.
BBDO/Proximity Malaysia's group chief executive Jennifer Chan (pictured) said the staff advancement is a testament to the group's commitment to growth and sets forth a long-term career path for its best talents, whether within BBDO/Proximity Malaysia or throughout the Group's vast international network.
"Vic’s ambition is to have exposure and experience outside of Malaysia. We are making this happen,” she said.
Sithasanan has worked with Proximity Malaysia for two years, first as business director and most recently as general manager. He is credited with doubling the business turnover as well as the staff.
As business director, Teo will be responsible for the overall growth and operations of Proximity Malaysia. She has more than 12 years experience in the digital space and has previously worked with agencies such as Ogilvy One, Arachnid-Slipknot and XM Expanded Media.
