Proximity Live's managing partner Angelito Tan explained that the agency had been hired by LVMH to help reposition Wenjun, which launched earlier this year.
Proximity Live will be responsible for the event marketing strategy for Wenjun’s nationwide marketing initiatives, together with PR partner Fleishman Hillard.
Versace, meanwhile, has tasked Proximity Live with developing marketing strategy and PR for their Mainland China initiatives.
We have the advantage of a boutique agency culture with the flexibility and ability to offer quick creative full service, and the strong corporate backup and network of being part of the Omnicom Group, said Tan.
Proximity Live has also hired Darren Wong, previously account manager from Ogilvy Action in Shanghai, as associate account director.
Proximity Live nets new China business
SHANGHAI - Proximity Live has secured two new retainer clients since its launch last month: LVMH-owned baijiu brand Wenjun, and haute couture brand Versace.
