Proximity launches mainland luxury unit

SHANGHAI - BBDO China has launched Proximity Live to meet the needs of the country's rapidly expanding luxury brand market.

Proximity Live has been established to provide expert communication insights, ideas and creative marketing initiatives for China’s fast growing luxury brand market.
 

Joint luxury specialists and managing partners Jude Robert and Angelito Tan will head Proximity Live. Combined, Robert and Tan have twenty years experience marketing luxury and fashion brands in the China market.

Proximity Live is based in Shanghai and its clients include Fendi, Moet Hennessey of the LVMH Group, Montblanc, Mulberry, Diesel, Calvin Klein, and the Amore Pacific Group.

 

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