Reporting to Carol Potter, CEO of BBDO China, Hicks will work closely with ECD Glenn Bartlett, and will look to develop agency’s expansion in digital, interactive and CRM for key clients such as General Electric, Air New Zealand, Procter & Gamble and New Balance.
Hicks has seven years experience with OgilvyOne in Asia most recently as regional business director for OgilvyOne, working across clients such as Nestle, Diageo, IBM, The Economist and American Express.