Proximity boosts Hong Kong operation

Proximity Hong Kong, BBDO's digital arm, has made two new senior hires. <BR><BR> Matt Rotondo (pictured) has joined from McCann Erickson's TAG as business director, while Jeremiah Neo joined this week as digital director from ICLP. Regional director of Proximity Asia, Simon Bond, said the bar for interactive work across Asia needed to be raised. <BR><BR> "As a region, Asia has great designers and coders, but we need to improve the standard of our strategic thinking and development of consumer insights if we are to be recognised on a global level."