'Proud' portal targets global fans of China

HONG KONG - Celebrating the growing influence that modern Chinese culture has in the West, a new portal, P2bChi - Proud to be Chinese - is preparing to go live next month.

by | 07/11/2007

Based in Hong Kong, the site is aiming to reach out to fans of Chinese culture globally. It will carry news, information and competitions revolving around Asian pop culture icons.

Developed by Nick Miller, chairman and founder of P2bChi, the site is launching with two music-based competitions, with EMI Southeast Asia executive director Hans Ebert spearheading the competitions.