The “You’ll be amazed” campaign can be seen and heard across TV, radio, press, online and outdoor. The creative work details the features, which the Proton Exora offers and aims to reinforce the Malaysian national carmaker’s overall brand message while boosting sales of the Exora and market share in the segment.
Credits:
Project Proton Exora
Client Proton Holdings
Creative agency McCann Erickson, Malaysia
Executive creative director Huang Ean Hwa
Creative director Christie Herman
Creative group head Hans Lee
Account servicing Choo Lee Peng, Navin Rajaratnam, Priscilla Wong, Zekry Mohd Nor
Media agency Universal McCann
Media planner Tammy Lim
Production house A Plus Film
Director of hotographery Justin
Exposure Television, print, radio, online
