McCann, the incumbent, and M&C Saatchi made presentations this week, along with JWT and former incumbent TBWA-ISC\Malaysia. However, JWT and TBWA-ISC have been ruled out of contention, according to sources.
The pitch, which covers the Middle East, Thailand, India and Indonesia as well as Proton's domestic market, saw the withdrawal of Leo Burnett's conflict agency Black Pencil and Ogilvy & Mather in an earlier round.
The brief asks agencies to find ways of turning the embattled brand around at home and boosting sales overseas, where Proton has been experiencing promising growth.
Proton global pitch down to McCann Erickson and M&C Saatchi
KUALA LUMPUR - Proton is expected to choose between McCann Erickson and M&C Saatchi after a final round of pitching for the Malaysian national carmaker's RM45 million (US$14 million) global advertising account.
