Proton appoints TBWA for Indonesia launch

JAKARTA - Malaysian car manufacturer Proton will enter the Indonesian car market this year, and has appointed TBWA\Indonesia to handle its advertising account.

by | 01/22/2007

TBWA was up against independents Matari and sister shop Panterai in the final round. Media duties have yet to be confirmed.

TBWA is one of Proton's three roster agencies in Malaysia, alongside McCann Erickson and Paradigm.