Paul Howell
Oct 26, 2011

PROFILE: LG's Kenneth Hong talks global marketing from Korea

SEOUL - Kenneth Hong, director of LG's global communications group, reflects on the company and working in the unique Korean market.

Hong: LG

South Korea is a unique market and business environment in Asia, boasting its own distinct history of development and underlying business culture. Inward-looking, but still ambitious for further growth, it stands apart from both the developed markets of Japan and Singapore and the region’s emerging superpowers.

Kenneth Hong, director of global communications at LG, says that makes the electronics giant an equally challenging and intriguing brand to market internationally. Despite a background that stretches...

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