Profile: Aenil Premij fights for CSL's share of Hong Kong's mobile market

After years at the forefront of mobile marketing in the UK, Aenil Premji, CSL's chief marketing officer in Hong Kong, has met his challenge. Hong Kong has a 174 per cent mobile users penetration rate and five operators - CSL, which claims to be the largest, is operating in a tough place.

by Jane Leung

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