Ng replaces Farah Sadiq, who left the agency in January. Ng has worked at DBS since 2003, latterly as assistant VP, business development, DBS iBanking. He also had spells with Tribal DDB, Publicis and AdXplorer.
"We were looking for someone who can turn a brief into a campaign that goes beyond simply buying online ad space and delivers results that the client can see – be it a game, a blog or viral," said Greg Wood, managing director at Profero Singapore.
Ng commented: “In my capacity as media director, I will be advocating the digital space (to clients) and driving thought leadership in this area.”
