Cornforth moves from Profero’s London office where he has been based for the past two years and will report to Derrick Chiang, Profero’s commercial director.
Cornforth will provide support to more than150 team members throughout Asia. The company has offices in Japan, Hong Kong and Singapore.
Cornforth will provide support to more than150 team members throughout Asia. The company has offices in Japan, Hong Kong and Singapore.
“Cornforth has worked with all sorts of clients in London,” said Chiang. “His relocation comes at an interesting time given the economic slowdown as clients are more ROI sensitive.”
The Profero Performance product focuses on harnessing search engine optimisation, pay per click, affiliates, display and mobile into purchase-driven campaigns for clients looking to utilise digital channels in order to drive consumer response.
Profero’s client base includes AstraZeneca, Guinness, Ikea, Johnson & Johnson, Lufthansa, Mini and Western Union.
