PRIVATE VIEW

The Nestle website, www.gugule.com to relaunch its chocolate milk label is a good marketing exercise. Obviously a lot of effort has gone into its production. The visuals flash by way too fast for my liking, but I guess that's okay for kids. Although I'm just not very sure to whom it's meant to appeal. It seems too wordy for pre-teens but too young for kids in their early teens. My main quarrel with it is its indiscriminate mixture of English and Chinese, literary text and colloquialisms. If this is not language corruption I don't know what is, despite the site's pretensions to an educational approach.