PRIVATE VIEW

McDonald's: The Ronald Sing Along giveaway hits the spot with this cutely-designed premium gift. A compact disc with eight specially scored tracks for McDonald's young customers in China. Fun, educational and brand-reinforcing - as every piece of good communication should be. Pleases the parents, delights the kids. Only downside is, very soon my kids are going to insist on having this CD in my car and there goes another of my own.