PRIVATE VIEW: Vincent Pang, Saatchi & Saatchi Guangzhou group creative director

Time: This is closer to Bob Barrie's campaign which I'm a big fan of. Happy to see it extended here in Asia-Pacific. The three ads promoting the regional weekly have differing degrees of success, with 'Halloween' the best and 'Weapons of mass destruction' the least. I don't get 'Join the conversation'. A conversation is an exchange of words, views and opinions. Magazines rarely are interactive these days but you are bound to lose an argument with Time. In any case, I give this campaign a thumbs up.