Private View: Tinus Strydom, senior copywriter at BBH Singapore

Man, have you guys seen all the hidden benefits regular products are advertising these days? Just the other day, I bought my girlfriend some of that shampoo that not only cleans her hair, but also gives her an orgasm while she's using it. She can't get over it! She then bought me some pheromone-soaked cologne but won't let me wear it, because every time I do, I have to pry strange women from my body with a crowbar. The campaigns you see here also communicate much more than the ordinary.