PRIVATE VIEW: Timothy Chan, managing director of Freeway Hong Kong

PANDA: Does it represent confidence or lack of confidence? It may represent the advertiser's confidence in its product. It may represent the advertiser's lack of confidence in the consumer's intelligence. Does the association with other products in the campaign represent confidence or lack of confidence? The advertiser may be confident to compare its product with that of others. Again, the advertiser may lack confidence in the consumer's intelligence. Without association, the advertiser may be uncertain whether the consumer understands the product's features or not. Is there a better way to execute these ads? How about treating the product as the hero?