PRIVATE VIEW: Tan Khiang, executive creative director of M&C Saatchi

Double A: Like the concept. Nice photography, or should we say nice retouching. Nothing to fault. Double A started with Toast and Jam. Excellent stuff. We saw a version about dandruff in Hong Kong, which was rather mystifying. But people can relate to the problem: if you use the wrong paper, it will jam up the photocopier, the machine will break down, it will need the attention of a serviceman, the problem will delay your urgent project, you may lose your client, and it may cost you your job.