PRIVATE VIEW: KC Tsang is a director at CTWCM Advertising in Hong Kong

The Association of Women for Action and Research (Singapore): The visuals are charming and the treatment of the graphics is fresh. However, the strategy is similar to AMV BBDO's 'Pregnant Man' ad from so many years ago. That ad posed the question: 'would you be more careful if it were you that got pregnant?' I also question its effectiveness since readers may not be able to identify themselves with maids. Within the context of switching points of view or perspectives, I think The Economist's 'Would you sit next to you?' ad still reigns.