PRIVATE VIEW: Kasey Lin

CitiGold: Using a famous personality to endorse a product is, of course, not something new. Someone just does it better than others. The 'He Is A Fan' campaign for The Mandarin Oriental is lovely. The 'Membership Since ...' campaign for American Express is classic. But this campaign for CitiGold is ordinary ... maybe the people in the ads are not famous enough.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now