Private View: Chris Kyme, a fulltime father, part-time DJ and sometime adman

Having been rather quiet in recent years,the new Northwest Airlines ads are sort of like waking up from a long haul flight. It's not exactly breakthrough advertising. But they're simple and clean enough that you do notice them in the press, so they stand out. And they present a fresher, more modern image for the airline, with relevant personalities to convey the selling points. But is 'Flying Smart' the new big idea? Or just a catchy, cool way of saying the same old thing? Time will tell.