PRIVATE VIEW: Calvin Soh

We've all done ads that we're not proud of due to circumstances beyond our control. Unfortunately, in a review, you judge the end result and not what went on before. And knowing how difficult some people in our industry are, I'd like to make this qualification: this review does not in any way imply that you are a bad writer, incompetent art director, inept creative director, insightless planner, bag carrier, managing dictator, stupid, strategically or colour blind, overpaid, overweight or support scam ads. Neither have I been bribed by your enemies or ex-wife nor do I secretly covet your account. If you do feel this way, please turn the page. Life's just too short.