PRIVATE VIEW: Aris Theophilakis

Those new Cathay Pacific seats might intrigue frequent flyers badly plagued with haemorrhoids. And the food looks good. But who said real human insight is needed when you have some new upholstery? And why do you need a credible proposition and a distinctive campaign when you can show some delicious lobster? One suggestion for improvement is to drop the claim about "better than anything on earth