PRIVATE VIEW: Angela Pong and Rachel Chau

The concept surrounding the Drypers TVC in Thailand is itself simple and direct. The essential elements, which a client perceives must appear in a diaper commercial like baby and mother, are cleverly linked together.

The acting of the baby is natural but not the mother.

Very informative! A consumer who is planning to visit Australia will definitely find it useful. However, our impression of Singapore Airlines is more modern compared with the look of its website, which is now a bit traditional. We think it can be executed in a more innovative way.

The Japan Pocari Sweat spot is a good demonstration of the "idea being bigger than an ad". The project represents the first effort by Japan to shoot a TV commercial in space, and the world's attempt to support full-fledged commercial production with high-vision shooting combined with real-time remote direction. We think the PR value of the whole project is definitely much higher than the TVC itself. We also hope media readers will have a chance to watch the making of this commercial. It's more amazing than the movie Apollo 13.

Nobody will mistake this Dao Heng Bank commercial as anything other than a Hong Kong bank TVC because there are coins everywhere. In fact, from the first second of the ad right until the end.

Without knowing too much of the background of the Shell Singapore campaign, one has to wonder, at first glance, why the company chose to use sea creatures.

The visuals are interesting, and we can't stop focusing on them. But after going through all seven ads, it's easy to see that the creative is trying to incorporate premiums into the visuals, and of course some of them are better than the others. For instance, the seal and the shark executions.