Print campaign for Japan Racing Association

<p>Dentsu's print campaign for the Japan Racing Association aims to boost </p><p>attendance at racetracks, which has been declining steadily over the </p><p>past few years because of the sluggish economy. The campaign - which is </p><p>split into two parts: corporate ads and race promotions - is primarily </p><p>targeted at the younger generation who have yet to make their first trip </p><p>to a racetrack. Therefore, the use of horse-faced cartoon characters, </p><p>Dentsu claimed, would give young people a more intimate feeling about </p><p>horse-racing and entice them to go to the races once in a while. </p><p><BR><BR> </p>