Primedia is also keen to roll out its parenting title Baby in Asia and
is considering the launch of some of its automotive titles as well. The
move into Singapore and Malaysia follows Seventeen's launch in the
Philippines, Indonesia and China in the last two years.
Beverly Chell, head of Primedia International, said Seventeen would
succeed in Singapore because even though the country is small, the
magazine's target audience of 14- to 24-year old women was an important
segment for advertisers and represented a significant proportion of the
total population.
MPH has nine magazines, including monthly women's title Female and car title Torque.