The long-term MSN partnership allows Messenger's 1.4 million monthly users in the city to apply for loans -- from fixed installment to revolving and youth loans -- as well as undertake balance transfers and debt consolidation services instantly online.
"Their application will be followed up by our staff within one working day," said Prime Credit's head of marketing and distribution, Lincoln Chang, of the 1 Click service. The launch of 1 Click follows various online advertising and marketing initiatives Prime Credit has undertaken on MSN in the past 18 months.
"Prime Credit recognised that MSN Messenger is a very powerful communications platform in consumers' daily lives," said Kevin Huang, CEO of Pixel Media, MSN's exclusive online media sales partner. "To extend its consumer finance service to the Messenger platform was a very natural step in the evolution of services it provides to consumers in Hong Kong.
"The 1 Click service is a first in Hong Kong by a consumer finance company...Prime Credit is forward-thinking in shaping the way consumers access finance services."
The launch is backed by fixed position and long-term placement of the Prime Credit tab on MSN and online advertising support to promote 1 Click's availability.
Prime Credit-branded MSN Messenger emoticons are also available for users to download and use in their daily online conversation with their list of instant Messenger buddies, said Huang.
