Margaret Huang, Burnett Taiwan vice-president, said the company achieved NT$9 billion (US $260 million) in annual sales of dairy products and it intends to push that to $10 billion this year.
The second product is a beverage, which is the largest of President's different divisions, but can expect to face stiff competition as the category is one of the most competitive in Taiwan.
Based on previous product roll-outs, President has been known to spend between $20 million and $30 million during a launch period.
President Foods has a roster of about 10 ad agencies, including O&M, working on its various brands such as LeftBank Coffee. No media pitch was held as President usually allows its creative agencies to decide their own media arrangements.
