Premier League promotion takes off on rail service

<p>SINGAPORE: ESPN Star Sports has launched the Singapore outdoor </p><p>advertising component of its regional multimedia campaign to promote its </p><p>coverage of the English Premier League. </p><p><BR><BR> </p><p>The campaign on Singapore's Mass Rapid Transit trains features a number </p><p>of executions, with taglines such as "No weekend is complete without a </p><p>bit of confrontation", "Passion. Like you've never experienced before" </p><p>and "Try telling him it's only a game". </p><p><BR><BR> </p><p>Premier League players appear on visuals to bring the message across to </p><p>a significant percentage of the local population, who take an estimated </p><p>one million commuter trips onboard the MRT daily. </p><p><BR><BR> </p><p>The outdoor push supports ESS' print, radio spots, online and </p><p>on-the-ground promotions of the Premier League. ESS is also running </p><p>multimedia Premier League campaigns in Thailand, Hong Kong and Malaysia. </p><p><BR><BR> </p>