Pre-World Cup fever drives Thai adspend

BANGKOK: Adspend in Thailand shot up 16 per cent year-on-year in May to 5.4 billion baht (US$127 million), driven by pre-World Cup spending and an escalating mobile phone war. But interestingly, among companies tapping most strongly into football fever were those selling television sets to try to tap into a 30 per cent surge in demand.